错误。 GDPR适用于在欧盟开展业务,在欧盟拥有客户或存储欧盟公民的个人身份数据的任何公司。这个定义如此宽泛,以至于这些规定在理论上可以适用于美国中西部的一家小型旅游公司,吸引了来自海外的夏季旅游者。在美国居住并不一定会保护您免受这些规定的影响。换句话说,营销人员将不得不改变。他们需要更加预先考虑用户填写网站表单或通过其他方式收集数据时发送的营销信息种类。他们将不得不更好地记录他们如何收集他们的联系人名单。他们将不再能够永久保存用户数据。无疑,这是一个很大的调整。它将需要大量更新(并且已经具备)运行当今营销计划的策略和技术。良好的内容营销人员应该将此视为一种机会而不是威胁。

加拿大马克马斯特大学商科Essay代写:GDPR意味着内容营销必须扩张

Wrong. GDPR applies to any company that does business in the European Union, has customers in the EU, or stores the personally identifiable data of citizens of the EU. The definition is so broad that these regulations could, in theory, apply to a small tour company in the Midwestern United States that attracts summer tourists from overseas.Being based in the United States will not necessarily protect you from these regulations.In other words, marketers will have to change. They need to be more upfront about the kinds of marketing messages users will be sent when they fill out a website form or collect their data by other methods. They will have to keep much better records about how they gathered their contact lists. And they will no longer be able to keep user data forever.No doubt, this is a big adjustment. It will require significant updates (and already has) to the strategies and technology that run today’s marketing programs.Good content marketers should see this as an opportunity, not a threat.

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