文化干扰最常见的是使用一种模因,这种模因可以修改或播放一个公认品牌的公认品牌,如可口可乐,麦当劳,耐克和苹果,仅举几例。模因通常旨在质疑与公司徽标相关的品牌形象和价值,质疑消费者与品牌的关系,并阐明公司方面的有害行为。例如,当Apple于2014年推出iPhone 6时,香港的学生和学者反对公司行为不端(SACOM)在香港Apple Store举行抗议活动,在那里他们展开了一个大横幅,其中夹着新设备的图像夹在中间在这两个词之间,“iSlave。比严厉的更苛刻。仍然在血汗工厂制造。”有时,文化干扰使用模因或公共表演来批判社会制度的规范和实践,或质疑导致不平等或不公正的政治假设。艺术家班克斯是这种文化干扰的一个显着例子。在这里,我们将研究一些最近相同的案例。文化干扰的实践受到法兰克福学派批判理论的启发,该理论侧重于大众传媒和广告的力量,通过无意识和潜意识的策略来塑造和指导我们的规范,价值观,期望和行为。通过颠覆企业品牌附带的形象和价值观,文化干扰中的模因旨在产生震撼,羞耻,恐惧和最终愤怒的观念,因为正是这些情绪导致了社会变革和政治行为。 Emma Sulkowicz于2014年9月在纽约哥伦比亚大学推出了她的表演作品和高级论文项目“Mattress Performance:Carry That Weight”,作为一种方式来引起对该大学对其所谓的强奸犯的纪律处分程序处理不当的关注,以及一般性侵犯案件处理不当。谈到她的表现和她的强奸经历,艾玛告诉哥伦比亚观众,这件作品的目的是让她在袭击公共领域后的私生经经历中遭受强奸和羞辱,并在身体上唤起她从此带来的心理压力。所谓的攻击。艾玛发誓要在公开场合“承受重压”,直到她被指控的强奸犯被驱逐或离开校园。这从未发生过,所以艾玛和这个事业的支持者在她的毕业典礼上带着她的床垫。艾玛的日常表演不仅将她所谓的攻击带入了公共领域,而且还“堵塞”了性侵犯及其后果是私事的观念,并揭示了这样一个现实:他们经常因为羞耻和担心幸存者的经历而被隐藏起来。 Emma拒绝在沉默和私下中受苦,让哥伦比亚大学的同学们,教师,行政人员和工作人员面对大学校园性侵犯的现实,并通过她的表现使事情可见。从社会学的角度来看,艾玛的表现消除了通过破坏日常校园行为的社会规范来承认和讨论性暴力的普遍问题的禁忌。她将强奸文化的重点放在哥伦比亚大学的校园和整个社会。艾玛收到了大量的媒体报道,因为她的文化干扰表演作品,哥伦比亚的同学和校友每天都加入她“承受重量”。在其作品的社会和政治力量以及媒体广泛的关注中,艺术网全球新闻的领导者ArtNet的本戴维斯写道:“我几乎无法想到最近的记忆中的艺术品证明了这一信念是正确的。艺术仍然可以帮助引领谈话,就像Mattress Performance已经拥有的那样。

美国芝加哥大学社会学Assignment代写:理解文化干扰

The most common cultural disturbance is the use of a meme that can modify or play a recognized brand of recognized brands such as Coca-Cola, McDonald’s, Nike and Apple, to name a few. Memes are often designed to question the brand image and value associated with the company’s logo, question the relationship between the consumer and the brand, and clarify the harmful behavior of the company. For example, when Apple introduced the iPhone 6 in 2014, Hong Kong students and scholars opposed the company’s misconduct (SACOM) in the Apple Store in Hong Kong, where they launched a big banner with a folder of new devices. In the middle between these two words, “iSlave. is more harsh than harsh. It is still manufactured in sweatshops.” Sometimes, cultural interference uses memes or public performances to criticize the norms and practices of social institutions, or to question the causes of inequality. Or unfair political assumptions. The artist Banks is a striking example of this cultural disruption. Here, we will study some of the most recent cases. The practice of cultural interference is inspired by the Frankfurt School’s critical theory, which focuses on the power of mass media and advertising, through unconscious and subconscious strategies to shape and guide our norms, values, expectations and behaviors. By subverting the image and values ​​that come with corporate brands, the memes of cultural interference are designed to create the notions of shame, shame, fear and eventual anger, because it is these emotions that lead to social change and political behavior. Emma Sulkowicz launched her performance and advanced thesis project “Mattress Performance: Carry That Weight” at Columbia University in New York in September 2014 as a way to cause disciplinary proceedings against the university for its so-called rapists. Improper attention and improper handling of general sexual assault cases. Speaking of her performance and her rape experience, Emma told the Colombian audience that the purpose of this work was to rape and humiliate her in the illegitimate experience after attacking the public domain, and physically arouse her from here. Psychological stress. The so-called attack. Emma vowed to “take heavy pressure” in public until her accused rapist was expelled or left the campus. This has never happened, so Emma and the supporters of this cause took her mattress at her graduation ceremony. Emma’s daily performance not only brought her so-called attacks into the public domain, but also “blocked” the notion that sexual assault and its consequences were private, and revealed the reality that they are often ashamed and worried about the survivors’ experiences. And it is hidden. Emma refused to suffer in silence and private, allowing Columbia University classmates, teachers, administrators and staff to face the reality of sexual assault on the university campus and make things visible through her performance. From a sociological perspective, Emma’s performance eliminates taboos that recognize and discuss the general problems of sexual violence by breaking social norms of everyday school behavior. She focused her rape culture on Columbia University’s campus and society as a whole. Emma received a lot of media reports, because her culture interfered with the performance, Colombian classmates and alumni joined her every day to “bear weight.” In the social and political power of his work and the media’s widespread attention, Ben Davis of ArtNet, the global news leader of the art network, wrote: “I can hardly imagine that the artwork in the recent memory proves that this belief is correct. Art can still help lead the conversation, as Mattress Performance already has.”

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