单纯的曝光效应发生的地方之一就是广告–实际上,Zajonc在他的原始论文中提到了单纯对广告商的曝光的重要性。 单纯的曝光效果可以解释为什么多次看到同一则广告比一次看到更令人信服:“第一次看电视”产品可能听起来很愚蠢,但又多次看到广告 ,您开始考虑自己购买产品。 当然,这里有一个警告:对于我们最初不喜欢的东西,不会发生单纯的曝光效果,因此,如果您真的讨厌刚刚听到的广告铃声,听到它不会让您对广告的产品产生莫名的迷恋 。 自Zajonc进行初步研究以来,许多研究人员已经研究了单纯的暴露效应。

澳大利亚迪肯大学Marketing Essay代写:广告商的曝光

One of the places where mere exposure effects occur is advertising-in fact, Zajonc mentioned the importance of mere exposure to advertisers in his original paper. The sheer exposure effect can explain why seeing the same ad multiple times is more convincing than seeing it once: “Watching TV for the first time” products may sound stupid, but seeing the ad multiple times, you start thinking about buying it product. Of course, here’s a warning: for things we did n’t like initially, there is no pure exposure effect, so if you really hate the ad ringtone you just heard, hearing it will not make you inexplicable about the advertised product Obsession. Since Zajonc’s initial research, many researchers have studied the effects of pure exposure.

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